Shelf Talker Glossary Definitions
A label including a description, product pricing, SKU number and barcode, located on any retail shelf.
Traditionally known as a shelf talker, located on any shelving, cash wraps, gondola’s and end caps.
Retail pricing of any product displayed on a shelf tag, and/or marked on an item for sale.
Another name for a shelf talker, indicating information for the consumer.
Attached directly to shelving identifying pricing, unit and retail pricing.
A detailed sign drawing consumer’s attention to a specific product where retailer wishes to announce a marketing message. Albeit pricing, nutritional value, product value, store promotional points, etc. Typically located below attached by removable adhesive integral to the label.
Store Layout and Equipment:
A representation showing a layout of merchandise arrangement based on consumer demand and products the retailer is highlighting. Planograms ensure consistency in chain sales which develops a sense of familiarity to the consumer, enhancing the buying experience.
A concaved leading edge on shelving in the retail segment, allowing for signage to be easily displayed and mounted.
A tool or device used for cutting a desired shape.
The label is attached to the liner typically coated with a liner allowing for easy label removal.
There are many different adhesives, application dictates the adhesive properties. The most common adhesives are; Permanent, Removable, and all temperature.
The label is the face sheet, there are many materials, application and environment will again dictate the material choice.